Me Are Alpenliebe

Client: Großglockner Hochalpenstraßen AG
Kaiser-Franz-Josefs-Höhe, A-9844

Concept & design: Studio Kudlich / Mag. Hans-Peter Kudlich —
planning, exhibition architecture incl. showcase planning, graphic design, lighting concept

A trip to the highest mountain
On the occasion of the 150th birthday of Richard Strauss, GROHAG opened a very special exhibition entitled “Alpenliebe” (Engl. “Love of the Alps”) inside the visitor's center in the summer of 2014: an art exhibition with music and more at the Kaiser-Franz-Josefs-Höhe visitors' centre (2.369 m²), in full view of the Grossglockner.

The aim was to foster the aesthetic and artistic exploration of alpine nature and transfer it into the modern age. This homage to Strauss's work spans two floors and consists of contemporary works of art (photography, film, sculpture, graphic, spacial installations) that deal with or have been inspired by the Alps.

Creative concept
The natural and topographical events of the Alpine landscape serve as an inspiration: the iridescent play of colours of the dawn revives the corporate design and refers to the opening with a “colour countdown” that resembles the changing colour spectrum of nature. The showcases vary in dimension, impress with different heights, and thus indicate the height profile of the mountain range. The exhibits are condensed into elongated units and allow visitors to wander through the exhibition landscape. The guidance system is represented in the gratefully designed font “Milo”, and is in German, as well as in English for international visitors. The apodictic "Archivo Black" is opened up by an excessive horizontal spacing and sets the contrast as a chapter heading to the respectable “Milo” in the continuous text.

Year: completed in June 2014
Areas of work: exhibition design & graphic design, advertising and press material;

final artwork, reconstruction of historical exhibits (prop design)
Designed area: 400m²
Photos: Teresa Steiner, Gregor Graf